Land First is a UK land-promotion firm run almost single-handed by its founder. To take on more sites he was about to hire a planner. Instead we built him a WhatsApp-native AI agent wired into his calendar, email, CRM and deal files — the leverage to run 10–15 planning applications at once, not one or two.
£50k
Hire avoided
6 weeks
Discovery to live agent
UK land promotion · Founder-led
A hire does the doing. This does the leverage. The founder talks to one agent on WhatsApp — it knows his calendar, his email, his deal files and his contacts, so it can log a meeting, recall a relationship, or catch a contact slipping through the cracks. A £500k bespoke build, replaced by an agent live in six weeks.
What it does for him
Capture by voice note
After a meeting, send a voice note. The agent logs it to the meeting log and the CRM — the way the founder already works.
Ask about anyone
“What do I have about Julia?” pulls every call, email and document in seconds — the relationship memory he used to keep in his head.
It chases the leaks
New contacts from email and WhatsApp get flagged for the CRM — replacing the leaky monthly sweep he admits he skipped.
Land First Agent
online
01 · The agent
Tools fail when they fight your habits. So the agent lives where the founder already does — WhatsApp and voice notes — reads before it writes, and only touched his data after we made a safety copy. A month after launch he was still using it daily.
WhatsApp + voice notes
His existing input methods — no new app to learn
Read-only first
No risky autonomous sending until he trusts it
Safety-duplicate
His data copied before the agent got write access
02 · What it replaced
Before: an “Address Book V2” in Excel, a calendar used as a to-do list, and a monthly manual sweep of his inbox he admits he skipped. We migrated it all into a proper CRM with his business email synced in — then made it the thing the agent keeps current. Against the alternatives, the maths is not close.
~£500k
A competitor was quoted to build this
£50k / yr
The planner he was about to hire
The agent
Live in 6 weeks, working across the whole business
03 · What's next
Phase one cleared the admin. The next phase is the part a planner could never do.
Next phase · planning intelligence
An agent that reads UK local-authority planning portals to surface greenfield sites that were refused but never appealed — the low-hanging fruit, with an estimate of how likely each is to win permission now. The brief: find 10–15 sites of 450+ units that were refused, never went to appeal, and have a good chance of coming forward. The kind of leverage that turns one operator into a pipeline.
If you're a high-value operator about to add headcount to keep up, there may be a better first move. We build an agent around how you already work — for a fraction of a salary, with leverage a hire can't match.