Land First is a UK land-promotion firm run almost single-handed by its founder. To take on more sites he was about to hire a planner. Instead we built him a WhatsApp-native AI agent wired into his calendar, email, CRM and deal files. The leverage to run 10–15 planning applications at once, not one or two.
£50k
Hire avoided
6 weeks
Discovery to live agent
UK land promotion · Founder-led
A hire does the doing. This does the leverage. The founder talks to one agent on WhatsApp. It knows his calendar, his email, his deal files and his contacts, so it can log a meeting, recall a relationship, or catch a contact slipping through the cracks. A £500k bespoke build, replaced by an agent live in six weeks.
What it does for him
Capture by voice note
After a meeting, send a voice note. The agent logs it to the meeting log and the CRM, the way the founder already works.
Ask about anyone
“What do I have about Julia?” pulls every call, email and document in seconds. The relationship memory he used to keep in his head.
It chases the leaks
New contacts from email and WhatsApp get flagged for the CRM, replacing the leaky monthly sweep he admits he skipped.
Land First Agent
online
01 · The agent
Tools fail when they fight your habits. So the agent lives where the founder already does, WhatsApp and voice notes. It reads before it writes, and only touched his data after we made a safety copy. A month after launch he was still using it daily.
WhatsApp + voice notes
His existing input methods, no new app to learn
Read-only first
No risky autonomous sending until he trusts it
Safety-duplicate
His data copied before the agent got write access
02 · What it replaced
Before: an “Address Book V2” in Excel, a calendar used as a to-do list, and a monthly manual sweep of his inbox he admits he skipped. We migrated it all into a proper CRM with his business email synced in, then made it the thing the agent keeps current. Against the alternatives, the maths is not close.
~£500k
A competitor was quoted to build this
£50k / yr
The planner he was about to hire
The agent
Live in 6 weeks, working across the whole business
03 · What's next
Phase one cleared the admin. The next phase is the part a planner could never do.
Next phase · planning intelligence
An agent that reads UK local-authority planning portals to surface greenfield sites that were refused but never appealed. The low-hanging fruit, with an estimate of how likely each is to win permission now. The brief: find 10–15 sites of 450+ units that were refused, never went to appeal, and have a good chance of coming forward. The kind of leverage that turns one operator into a pipeline.
If you're a high-value operator about to add headcount to keep up, there may be a better first move. We build an agent around how you already work, for a fraction of a salary, with leverage a hire can't match.